FOR IMMEDIATE RELEASE
PROSPER, TX – May 24, 2025 – RYSE, the fast-growing performance nutrition brand, is shaking up the beverage aisle once again with a category-defining innovation: a 12oz energy drink infused with a splash of protein and gut-healthy prebiotics—delivered in the brand’s iconic, licensed flavors.
Unlike anything currently on the market, RYSE’s latest release is not a protein shake—and it’s not trying to be. This is a true energy drink: light, refreshing, and designed to fuel your day. Each can delivers 8 grams of high-quality protein to support daily nutrition goals, offering a convenient way to get more from your energy drink without the heavy feel or taste of traditional protein drinks.
“We weren’t trying to create another protein drink—we already have that. We set out to build a smarter energy drink,” said Nic Stella, Founder and CEO of RYSE. “This is about offering real functional benefits: clean energy, a boost of protein, and prebiotics for gut health, all in one crave-worthy can.”
As consumers increasingly prioritize wellness, gut health, and better-for-you ingredients, RYSE’s 12oz format hits the sweet spot:
150mg of natural caffeine for smooth, sustained energy
8g of functional whey isolate protein
Prebiotics inspired by trending soda alternatives
All of this is wrapped in bold, nostalgic flavor collaborations with household names like Kool-Aid, SunnyD, and Country Time.
This launch isn’t just a product—it’s the beginning of a new energy drink segment, one that merges flavor, function, and innovation.
After over a year of formulation, testing, and refinement, RYSE is officially carving out a new lane in the beverage world. With plans to scale nationwide, the brand is once again proving that it’s not here to follow trends—it’s here to set them.
